- Insight
- News
03/12/25
Project Spotlight: ONCREO
If we told you that 7 in 10 Gen Z shoppers are more likely to buy from brands that put sustainability first, would it make you rethink how your business shows up in the world?
Stories
We cherry pick the most interesting stories and talk about them here. Looking for something specific? Filter the results to get what you want. For regular updates straight to your inbox, sign up to our monthly 3-minute round-up.
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- Insight
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27/11/25
Designing for the scroll-fatigued user
Did you know that the average person now scrolls the height of Big Ben every single day? That’s around 96 metres of content… It’s official – our thumbs are tired. All the clicking, ignoring, liking, reading and skipping has had our brains calling time-out faster than ever. Gone are the days of simply grabbing attention. Now, it’s about respecting it.
- Insight
- News
27/11/25
The Rise of the Conscious Consumer: What It Means for Your Brand
If we told you that 7 in 10 Gen Z shoppers are more likely to buy from brands that put sustainability first, would it make you rethink how your business shows up in the world?
- News
- People
26/11/25
Meet our new Senior PPC Manager: A runner, surfer, snowboarder and all-round optimisation pro
We’re excited to welcome a new face to the Halo crew – our Senior PPC Manager, Ross, who brings over 11 years of hands-on experience across Google Ads, Meta and a whole mix of emerging platforms.
- Insight
- News
13/11/25
From pumpkins to presents: how to nail the Christmas buildup
It happens every year. One minute it’s pumpkins, the next it’s tinsel. The day after Halloween, shelves turn red and gold and inboxes start filling with festive cheer. But while it might look like an overnight switch, smart brands know there’s more to it than that. A successful festive transition is as much science as it is storytelling.
- Insight
- News
11/11/25
Inside the partnership: What it’s really like working with a marketing agency
First off, let’s look at what an integrated marketing agency actually is: An integrated marketing agency works as one team to provide end-to-end marketing support across the most relevant and effective touchpoints. The goal is not just coordination, but cohesion: a strategic, audience-focused and results-driven approach that grows brands with momentum.
- News
- People
22/10/25
Say hello to Graeme, our new Senior Developer!
Thrilled to welcome Graeme to Halo! After eight years at a top London WordPress agency, he joins as Senior WordPress Developer — already brewing serious dev magic. Get to know him a little better…
- Insight
- News
22/10/25
Building loyalty that lasts: how brands can truly connect
In uncertain times, loyalty is the anchor that keeps customers close. It’s no longer about points and punch cards — it’s about creating real, immediate value and building relationships that feel personal, emotional and human. The brands winning today are those that understand their customers, reward them in meaningful ways, and make them feel part of something bigger than a transaction.
- News
- People
17/10/25
Holly’s Employee Spotlight
We shone the spotlight on Holly, our Business Development Manager who has stories worth sharing! We found out what inspires her, the best gift she’s received and which childhood book character still has her heart. Intrigued? You know what to do...
- Insight
- News
14/10/25
What Google Indexing Instagram Means for Discoverability
Big news in the world of search: Instagram (and Facebook) content is now indexable by Google. That means posts, reels and profiles can appear in search results for the first time ever.