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Close up photo of Sarah, Halo's incredible Creative Director with a vibrant blue background.
  • News
  • People

22/05/25

Sarah’s Employee Spotlight

Another month, another spotlight ‒ and this time it’s our fabulous Creative Director, Sarah who’s under the microscope. We threw all sorts of questions her way, and the answers were nothing short of joyful!

Felix Bailey | Junior Copywriter

Colourful background with illustration depicting an automated customer journey.
  • Insight
  • News

20/05/25

Keeping Customers Hooked: The Power of Automated Customer Journeys

Automated customer journeys are a strategic way to power up your customer engagement. Through a series of personalised communications, they help you stay front of mind, hit the right notes at the right time, inspire purchases and maintain customer retention. Here’s how they work…

David Hunt

People sat around the table with lap tops looking at stats on screens.
  • Insight
  • News

20/05/25

Finding the balance in PPC strategy: cost vs quality

Effective PPC hinges on smart targeting ‒ but it’s the balance between cost and lead quality that really drives results. Here are some of the ways we help our clients get more value from every click, without compromising on conversions.

Jacob Glyndŵr

Image of new Account Director, Lauren on blue background.
  • News
  • People

20/05/25

Say hello to Lauren, our new Client Director!

With a career that started at just 16 and a passion for building strong client relationships, Lauren brings bags of experience, strategic smarts and a passion for all things marketing. Get to know her a little better…

Felix Bailey | Junior Copywriter

Vibrant graphic with various icons and the title "Performance Max: The All-in-One Google Ads Powerhouse.
  • Insight
  • News

20/05/25

Performance Max: The all-in-one Google Ads powerhouse

Thinking about boosting leads or driving more conversions with Google Ads? Say hello to Performance Max ‒ Google’s most versatile campaign type. If you’re not familiar with it yet, don’t worry ‒ we’ve got the lowdown. Let’s take a look…

Jacob Glyndŵr

A colourful illustration of three people around a table, engaging with a screen displaying a robot, discussing AI's benefits.
  • Insight
  • News

06/05/25

Embracing AI for the right reasons

There’s no question that AI is divisive. Some love it, some fear it, and some just don’t understand it. But when you cut through the noise, you find an exciting opportunity to take human creativity and productivity to the next level. We unpack why AI is fast-becoming a friend, not a foe.

Nick Bain

Bright purple background featuring the text "Brand slogans: our top five faves" in bold, eye-catching font.
  • Insight
  • News

01/05/25

Brand slogans: our top five faves

There’s nothing quite like a brilliant brand slogan. But what does good look like? We take a look at our top five favourites, from confidence-boosting statements to divisive, but witty, phrases that have worked their way into our everyday language.

Fi Holloway | Senior Copywriter

A woman at a desk with a laptop, surrounded by boxes, contemplating the right ecommerce platform for her business.
  • Insight
  • News

01/05/25

Which ecommerce platform should you choose?

If you're launching a new online shop, or thinking about giving your current one a serious upgrade, one of the first big decisions is choosing the right Ecommerce platform. So, how do you decide?

David Hunt

Three people brainstorming in front of a glass wall covered with colorful sticky notes for strategy planning.
  • Insight
  • News

01/05/25

Brand expansion: fortune favours the brave

Bold brand moves need clear thinking. Because new markets can mean big rewards ‒ but only with the right strategy behind them. Here’s what to consider before taking the leap…

Claire Ibbott and Felix Bailey

Brand expansion: fortune favours the brave