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GEO and AEO
  • Insight
  • News

17/08/26

Beyond the blue link: navigating the new era of SEO, GEO and AEO

If you're wondering how your brand currently ranks in AI search results, or if you want to audit your digital footprint for GEO readiness, learn more about the shift from SEO to GEO and AEO.

Georgie Street-Cash | Digital Marketing Manager

  • Insight
  • News

24/07/26

From insight to impact: how we turn audience understanding into measurable results

It’s one of the most common questions we hear – and one of the hardest to answer in a single sentence. Because the honest answer is…it depends. The good news? Once you understand what drives the cost, it all starts to make a lot more sense. Intrigued? You know what to do...

Ross Darch | Senior PPC Manager

A smiling man and woman pose in front of a vibrant mural depicting a cityscape and pier at the BrightonSEO conference, Halo Design Associates.
  • Insight
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28/05/26

BrightonSEO: What we learnt, loved and lunched on

We’re delighted to share some brilliant news… we’ve taken home Business of the Year and Business Innovation at this year’s Bournemouth Business Awards!

Georgie Street-Cash | Digital Marketing Manager

A diverse group of students in school uniforms walking together, sharing laughter and camaraderie on their way to school.
  • Insight

05/05/26

What independent schools need from their websites right now

The independent school sector is facing a perfect storm - VAT on fees, rising costs, falling pupil numbers and parents who are more discerning than ever. In the middle of all of it, your website is doing more heavy lifting than it ever has. But most school websites weren't built for this moment. Here's what needs to change.

Carly Vrettos | Head of Client Services

  • Insight
  • News

28/04/26

How much does a website cost?

It’s one of the most common questions we hear – and one of the hardest to answer in a single sentence. Because the honest answer is…it depends. The good news? Once you understand what drives the cost, it all starts to make a lot more sense. Intrigued? You know what to do...

David Hunt | Digital Project Manager

A woman gives a thumbs down and a man holds his head in frustration while working on laptops at a wooden table, Halo Design Associates.
  • Insight
  • News

12/03/26

Agency Alert: 2 Minutes on the new Meta Location Fees

Meta has just announced the new Meta Location Fee being rolled out. to 6 countries in July 2026. See what this means for you as an advertiser or a business!

Georgie Street-Cash | Digital Marketing Manager

Georgie, explaining how can AI SEO services improve my website's visibility
  • Insight
  • News

18/02/26

How can AI SEO services improve my website’s visibility?

In 2026, SEO is no longer just about keywords—it's about intelligence. As search engines evolve into sophisticated AI ecosystems, staying visible requires a modern approach. This article explores how AI SEO services leverage machine learning and automation to sharpen your strategy, outpace competitors, and ensure your website remains discoverable.

Georgie Street-Cash | Digital Marketing Manager

  • Insight
  • News

21/01/26

What “integrated marketing” actually means – and why it matters more than ever

First off, let’s look at what an integrated marketing agency actually is: An integrated marketing agency works as one team to provide end-to-end marketing support across the most relevant and effective touchpoints. The goal is not just coordination, but cohesion: a strategic, audience-focused and results-driven approach that grows brands with momentum.

Fi Holloway | Creative Director

  • Insight
  • News

03/12/25

Project Spotlight: ONCREO

We’re thrilled to share the launch of Oncreo’s new website – a platform that perfectly reflects their innovative spirit and ambitious growth plans.

David Hunt | Digital Project Manager

  • Insight
  • News

27/11/25

Designing for the scroll-fatigued user

Did you know that the average person now scrolls the height of Big Ben every single day? That’s around 96 metres of content… It’s official – our thumbs are tired. All the clicking, ignoring, liking, reading and skipping has had our brains calling time-out faster than ever.  Gone are the days of simply grabbing attention. Now, it’s about respecting it.

Antony Bridle | Senior Designer

Designing for the scroll-fatigued user