The importance of auditing your SEO and website performance

A high-performing website is crucial for any business in this modern day. The better your SEO, the more traffic, the more clicks, the more sales. 

However, it is a challenging feat with constantly changing algorithms and always having to update your content to keep things interesting. It sometimes feels impossible. 

If your website performance goes through continuous peaks and valleys, you’re not alone. 

The solution? An SEO strategy! An audit of your SEO and technical performance is the first step to Google ranking greatness.

What on earth is SEO?

SEO, or Search Engine Optimisation, is simply the process of implementing best practices to improve the quality and quantity of organic traffic to a website or web page from search engines, such as Google.

Crafting an effective SEO strategy involves navigating through multiple aspects, and it’s crucial to understand both content and technical optimisation. In simpler terms, this means delving into how your website’s content can attract search engines and making sure the technical aspects behind the scenes support that goal.

What is an SEO audit?

A deep dive into the darkest parts of your website performance. Including user demographics, experience, organic and paid search comparisons, and revenue attribution. It also can give you some insights into how people are finding you, what search terms are getting you the most traffic and what opportunities you could be missing out on. 

Even better, we top and tail the SEO audit with our recommendations and your next steps, so you know what your priorities are. 

What about website performance?

Our audits also dig into all website content, from landing pages, plugin optimisation, accessibility, and theme functionality. Whilst some of this is a little technical, there can sometimes be some easy wins that your website would benefit from, no data can hide from us!

That’s a lot of information.

Looking at too much data can be scary. We like to present our findings in a clear and concise format that breaks down all the key metrics for our clients. We always share everything in an easy to digest presentation, which we can share via a Zoom call or face-to-face over some tea and biscuits.  

What to do next

We’ve been doing this for a long time. We come primed with the knowledge and experience to make the best recommendations and next steps to implement. Even better, we can take this out of your hands.

Here are a handful of the recent clients we have worked with to improve their SEO performance: 

Upskill People – As a B2B company focusing on online learning courses for employees and managers, Upskill People have had to build their SEO from the ground up, their audit helped to focus their attention on the priorities and to understand where user journeys needed improving. 

UK for UNHCR –  With little to no strategy previously in place, UK for UNHCR needed to start from the very beginning. The audit provided a benchmark for where they could be and a series of recommendations, on page and technical to improve the performance on a retained basis. 

Primmer Olds B.A.S – Noticing that traffic levels seemed to heavily weigh on referrals or people who already knew their business, Hampshire and Dorset based commercial surveyors, Primmer Olds, turned to Halo to delve deeper into their website performance. 

“SEO can sometimes be overlooked by companies, and put on the backburner as it’s not something that always provides a ‘quick win’ or fast solution. But by putting the work in, and establishing a well thought out strategy you can start reaching a new audience and really reap the benefits in the long term. An SEO audit is the perfect place to start, and my clients are always surprised at what comes out of them.” – Georgie, Digital Marketing Manager