Home Appliance Guard were looking to transform their business with a complete rebrand. This was a huge shakeup for the business, fuelled by a desire to simplify a complex offering and create a brand that disrupts, rather than conforms.
We put our heads together to come up with a new name that would feel fresh and exciting, and ‘Zest’ was born! We then created a lively colour palette and complimented the look and feel with a new, more engaging tone of voice. The rollout included a new website right through to a full range of marketing material, including van wraps, brochures and video.
With such a comprehensive rebrand, it was important all aspects of the business were transformed. With the arrival of the new brand came a new company ethos, working practices and HR policies, transforming the business from the inside out.