- Brand Strategy
As a new business, Evolve needed everything, from the brand name to the look and feel to the tone of voice and beyond. We were asked to create an online membership platform that supports a community of entrepreneurs through events, webinars, podcasts, articles, forums as well as a coaching and development programme.
Seeing as the business model is centred around helping entrepreneurs to grow, we felt the name ‘Evolve’ encapsulated the brand. We defined the target audience to be entrepreneurs, business owners and business leaders and created an ethos of support, rather than sales. We then split the brand into three main elements: content platform; events; and coaching and development. We created a website, which is the heart of the Evolve community and shares articles, videos, webinars, white papers, podcasts and forums. Evolve also hosts and promotes a network of national conferences and talks, which we’ve supported through branding, designing and printing conference schedules and materials. Finally, Evolve supports the development of its members through 30 coaching and development topics, which we have helped promote through digital and printed assets.
We worked from grassroots to create a unique and inspiring brand that powerfully engages with the right audiences. The Evolve team now have a toolkit of beautiful brand elements and assets, and a structure that supports the brand’s growth in all areas.