Strategic brand creation
Services
- Branding
- Signage
- Design
- Strategy
- Tone of Voice
- Digital
Brief
As a new offering, Wayfind needed us to create a brand from the ground up, including naming, branding, website creation, design for marketing collateral and creating the marketing strategy for launch and beyond.
APPROACH
This was an incredibly exciting project that had the whole team raring to get involved. We needed to delve deep into the brief to really understand the client’s vision, which is unique in the holiday park market. We also needed to create a brand strategy that worked on both a group and individual park level, allowing us to market the parks under the Wayfind banner as the company scaled. With three audiences to reach – holiday home owners, holidaymakers and golf club members – the strategy and messaging needed to be multilayered, ensuring we resonate with each on a meaningful level.
IMPACT
The Wayfind brand launched at the start of October 2023. We’re excited to see the impact and will update you as soon as we can!
