Creating a globally impactful product launch campaign
Services
- Strategy
- Creative concepts
- Copywriting
- Design
- Filming
- Video production
- Global trade asset creation
- Global consumer asset creation
Brief
To introduce Menicon’s cutting-edge Miru 1 Day Flat Pack contact lenses and spotlight the groundbreaking Smart Touch™ technology. Menicon also sought to leverage the influential voice of UK contact lens expert, Brian Tomkins, for authentic peer-to-peer endorsement.
APPROACH
Our challenge was not merely marketing but crafting an intricate product narrative that seamlessly intertwined elements of technology, human experience and global appeal. We skillfully translated complex technological nuances and product claims into a relatable tale, emphasising the relationship between Miru 1 Day Flat Pack contact lenses and the modern eye-care patient. The result was a narrative that educated and resonated emotionally, showcasing our skills in refining complex concepts into accessible and engaging content.
IMPACT
Menicon’s strides in the contact lens world are a testament to both their innovation and our ability to communicate their story. Our collaboration has propelled the Miru 1 Day Flat Pack contact lenses global consciousness, reaching diverse audiences with precision.
