Strategic sales campaign
Services
- User Experience
- Digital Strategy
- Design
- Backend Development
Brief
Cove UK have holiday parks across the UK, all of which boast thriving ownership communities. Every year, they ask us to create powerful marketing campaigns to sell their holiday homes, with collateral spanning print, digital and social.
APPROACH
To create truly impactful campaigns that achieve great results, we employ every skill in the studio, from strategy all the way through to execution. As a highly commercial endeavour, consistency of delivery is paramount, as well as a strong call to action that drives every touchpoint. We know that the idea of having a holiday lifestyle is more compelling than simply owning a holiday home, so we look deeper into the benefits of ownership at Cove to create a rhetoric that’s anchored in human emotion.
IMPACT
We’re proud that our sales campaigns have helped Cove UK to consistently hit their financial targets year after year.
