Creating a brand to believe in
Services
- Design
- Branding
- Digital Assets
- Printed Assets
Brief
We were asked to implement and roll out a complete rebrand on and offline to better represent KINTO’s values and offerings. As with all rebrands, this included an extensive list of collateral to ensure continuity across all touchpoints, spanning both internal and external comms.
APPROACH
We quickly developed a close relationship with KINTO’s marketing department, becoming their go-to external design experts. We created a comprehensive suite of assets including table talkers, posters, event invites, pull-up banners and white papers/reports. KINTO wanted their staff to become ambassadors for the new brand, so we also created collateral that supported employee understanding and buy-in, including sensitive internal comms and employee engagement activity. The project included a lot of ongoing design support and has since rolled into a retainer agreement.
IMPACT
As with all rebrands, you want a smooth transition, and we’re proud to have achieved just that. By working closely with the KINTO team, we were able to take all audiences on the rebranding journey, ensuring buy-in from employees and customers alike.
