Print perfect marketing with a new lease of life
Services
- Design
Brief
SeventeenFortyTwo is Stewarts Garden Centre’s membership magazine. Full of gardening tips and tricks, exclusive offers and beautiful gift ideas, it’s one of the Privilege Club members’ favourite perks. Stewarts asked us to redesign the mag to create a fresher, more modern look and feel.
APPROACH
As a long-standing magazine, SeventeenFortyTwo had become quite outdated and cluttered. We wanted to modernise it and also make it more readable. So we created a new, easy to read font, and stripped the design back to free up space and create more flow.
We also created a series of hand-drawn botanical illustrations, which are peppered throughout the magazine to tie in the garden centre theme and create extra creativity interest.
The new design and layout allows for key points, tips, prices and offers to be highlighted using roundels and callouts.
IMPACT
We’re proud to have created a beautiful new design that was very well received by Amy Stewart, who we worked closely with throughout. We’ll be rolling out the magazine’s new look and feel for all issues moving forward, and look forward to continuing our 10-year partnership with this brilliant local brand.
