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Supercharging audience awareness

Services

  • User Experience
  • Digital Strategy
  • Design
  • Backend Development

Brief

Menicon is Japan’s largest contact lens manufacturer. We were asked to help increase brand awareness and product knowledge for both consumer and trade audiences. Essentially, to empower the retail team to have more conversations about contact lenses, leading to more people trialling them.

A person holding a white smartphone displaying an invitation to become a ‘Contact Lens PRO!’ The screen features an illustrated group of diverse characters in bright colors, with a green banner below that reads ‘LET’S FOCUS ON CONTACT LENSES.’ The background is blurred, showing a kitchen counter with various items. A person wearing a plain white T-shirt with a round green badge pinned to the chest. The badge features an illustration of a smiling character in a red shirt and text that reads ‘Ask me about contact lenses today.’

APPROACH

We created a dynamic training programme, using fun characters to take them through the information effortlessly. This was delivered as a digital showpad, which staff could complete in their own time. And to give the front-of-house team information at their fingertips, we also created a series of catchy prompt cards. The training needed to be delivered at volume, without 1-2-1 or in-person training, and be suitable for global language and cultural translation.

IMPACT

The popularity of the assets resulted in several requests for translations and interest from key customers. Engagement from all stakeholders was strong, leading to organic growth of the project which Halo responded to, producing additional offerings with professionalism and passion.

A Menicon Certificate of Completion placed on a wooden table, partially covered by a green plant. The certificate has a colorful illustration of diverse people along the bottom, and spaces to enter the recipient’s name, trainer’s name, job role, and date of completion. The text confirms successful completion of Menicon’s First Contact Training Course.
A collection of colorful, illustrated slides from a Menicon contact lens training course. The slides highlight customer journey touchpoints, appointment booking, handling routines, and the importance of a positive contact lens adoption experience. Various friendly illustrated characters accompany the text, creating an engaging and informative visual layout.
A person using a MacBook Pro, viewing a Menicon contact lens training slide. The slide emphasizes the importance of a positive experience during contact lens adoption, addressing customer anxiety and information retention. The design features a pastel color scheme with a friendly illustrated character in a pink and purple outfit, accompanied by circular background elements.
Working with Halo is a pleasure. Their ability to bring our recent brief to life in a creative, fun and interactive way resulted in an eye-catching suite of resources suiting all learners’ styles and needs.

Rob Healey

European Strategic Partner Marketing Manager

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Menicon