Upskill People PPC
Services
- Google Ads
- Microsoft Advertising
Brief
Upskill People deliver smart, impactful online training with a focus on people management and performance. With a proven track record across retail, hospitality and beyond, their courses help businesses build stronger teams and unlock real results.
With a niche B2B audience and a limited budget, the task was to seek high-quality leads for their courses. Quality mattered more than quantity, so the targeting had to be precise, ensuring each click had strong potential to convert.
more conversions
increase in conversion rate
increase in spend
APPROACH
We built a highly focused PPC strategy designed to reach the right people. Using a tailored multi-channel approach, we paired each course with specific audience segments based on job roles, industries and fields of study. This gave us the ability to scale lead volume while maintaining targeting measures that protected lead quality ‒ just what the client needed.
The values of Nick and Georgie were obviously a good fit for us from the initial meeting, and the onboarding process has been great and I feel we've got up to speed as quickly as possible. It's been worth investing the time in explaining our business, what we offer and truly working together - not just expecting a miracle, you do get out what you put in, they're really starting to get us"
Pete Fullard
Owner, Upskill People
