Connecting distinct school brands through one intelligent multisite
Our services
Strategy
UX
Brand Development
Branded design templates for print, social and digital
Tone of Voice
Copywriting
WordPress development
Brief
We partnered with one of the UK’s most prestigious girls’ boarding schools to design and develop a modern, strategic WordPress multisite for St Mary’s Calne, St Margaret’s Prep, St Mary’s Sports Club and Calne Independent Schools. The goal: unify three distinctive sub-brands under one parent brand while allowing each to maintain its unique identity.
Objectives
+ Enhance brand recognition across multiple audiences.
+ Drive open day bookings, enquiries and admissions.
+ Showcase each school’s values, facilities and academic excellence whilst creating seamless navigation between sites
Approach
Our process combined strategic discovery, UX design, copywriting and technical delivery to create a cohesive and scalable multisite:
Objectives
+ Collaborative workshops with stakeholders to understand pain points and aspirations.
+ Research and audit of existing content, SEO, accessibility and analytics.
+ Development of information architecture and sitemaps, defining user journeys for prospective and current audiences.
+ Creation of a unified yet distinctive user experience where each sub-brand has its own look, feel and tone but shares an intuitive navigation structure.
Design and copywriting
+ Creation of high-fidelity UX prototypes and bespoke systems in Figma
+ Key page copy crafted alongside internal teams, ensuring clarity, warmth and editorial sophistication.
Technical delivery
To maximise reach, frequency and performance, we activated a complete channel mix:
+ WordPress multisite development using the Gutenburg block editor, enabling intuitive content management for non-technical editors.
+ 15 core page templates built per site, fully responsive across desktop, tablet and mobile.
+ Seamless integration of enquiry forms, open day bookings, news modules and analytics tracking.
Design and copywriting
+ Accessibility-first approach: semantic HTML, high contrast, scalable fonts and support for assistive technologies.
+ QA, internal testing and CMS training to ensure smooth handover and long-term maintainability.
Take a look at the multisite we built for St Mary’s Calne here.
