Generating quality leads for Meadow Bay Sales
Services
- Google Ads
- Meta Ads
- Microsoft Advertising
- Spotify Ads
Brief
Launched in Spring 2024, UK holiday park brand Meadow Bay Villages set out to redefine UK holidays and holiday home ownership with standout locations, unforgettable experiences and a serious investment in quality.
To ultimately drive more holiday home sales, Meadow Bay needed us to generate high-quality leads, grow brand awareness and connect with new audiences. And that’s exactly what we did.
We redefined conversion goals to prioritise high-value actions like tour bookings and form submissions. Using GA4 audiences, smarter location data and custom targeting, we got more precise with who we reached and when. Budgets were shaped by seasonal demand and live performance, while fresh creative and smarter bidding gave new campaigns a strong start. We also gave forms a quick upgrade ‒ adding better fields so the sales team had sharper leads from the get-go.
Smarter targeting, stronger leads
sales conversions through Google
Meta Leads
YoY increase in conversion rate
