JRS Construction Training
OUR SERVICES
Market positioning
Audience
Branding development
WordPress development
Customer journey
UX
THE CLIENT
JRS training is a powerhouse in construction education, supporting professionals across the UK with tailored training that fits the needs of the construction industry.
BRIEF
With big plans for growth, JRS needed a bold visual identity and online presence to match their ambition. As a trusted partner to their clients, it was crucial that the brand reflected their expertise and set them up for long-term success.
APPROACH
We refreshed JRS’ brand to reflect their journey and values, creating a confident new identity with a standout coral and strong blue palette. The result is a sleek, modern look that sets them apart from competitors. Alongside the rebrand, we built a new website using WordPress’ Gutenberg editor, giving JRS greater flexibility and control. Designed to drive course sign-ups, the site focuses on user experience with a clear, intuitive journey. Visitors are guided by strong CTAs and can easily filter through courses to find what they need. Each course has a dedicated landing page with all the key info and easy next steps, making it simple to register interest or book ‒ ultimately boosting lead generation and conversions.
THE RESULT
By balancing sleek design with powerful functionality, JRS’ website doesn’t just look the part ‒ it actively supports the business’ growth. With the site up and running, the client is thrilled with the fresh and simplified look and feel, as well as the straightforward and intuitive editor, thanks to WordPress’ Gutenberg update. It was fantastic to work with such an engaged and ambitious business, and we’re so excited to see them grow with confidence under their new brand identity.
