'Here Comes the Fun!' for Summer at Meadow Bay Villages
Services
- PPC
- SEO
- Strategy
- User Experience
- Design
- Copywriting
- Photography
- Video
Brief
Following the sell-out success of Meadow Bay Villages’ 2024 summer season, the challenge for 2025 was clear: go bigger, go bolder and elevate Meadow Bay Villages to stand shoulder-to-shoulder with the UK’s leading holiday park brands.
With revitalised parks at Billing Aquadrome and Hayling Island – including new premium caravans, glamping options and an expanded entertainment line-up – our brief was to shift perceptions, build national awareness and drive direct bookings.
This wasn’t just about selling holidays. It was about transforming how audiences see Meadow Bay Villages – from a well-loved local favourite to a credible, exciting challenger in the UK travel and leisure market.
APPROACH
In a competitive market, true differentiation comes from emotional connection. To stand out, Meadow Bay Villages needed to own a space that families could feel — one rooted in freedom, fun and quality time together.
STRATEGY
Our strategy started with audience insight. Families told us they craved space, adventure and authentic connection – experiences that felt natural, not manufactured.
So instead of simply competing on price, we positioned Meadow Bay Villages as the family-first, nature-led alternative to mass-market holiday parks.
We built a full-funnel, integrated campaign designed to move audiences seamlessly from inspiration to conversion:
+ High-impact awareness through OOH, video and radio
+ Precision performance across paid social, PPC and CRM to capture and convert demand.
CREATIVITY
Enter our new creative platform: “Here Comes the Fun!”
A joyful twist on the Beatles’ classic, it encapsulates the spirit of carefree summer holidays – vibrant, warm and irresistibly upbeat.
Through bold visuals, playful typography and energetic storytelling, we brought the brand to life across every channel – from 48-sheets and bus backs to YouTube pre-rolls and dynamic digital creative.
A bespoke AI-generated soundtrack gave the campaign its own sonic identity, ensuring the brand stood out not only visually, but audibly, across all touchpoints.
EXECUTION
To maximise reach, frequency and performance, we activated a complete channel mix:
+ Out of Home: 48-sheets, 6-sheets and bus backs across high-traffic family locations
+ Digital: Programmatic display, PPC and YouTube campaigns delivering precision targeting and retargeting
+ Social: Paid and organic content featuring real families and authentic user-generated moments
+ Audio & Radio: Regional radio partnerships and a custom AI soundtrack to enhance recall
+ Onsite & CRM: Bespoke landing pages, dynamic content and always-on email to nurture high-intent audiences.
OPTIMISATION
Performance was continuously monitored in real time, enabling agile creative and budget optimisation. We scaled top-performing content, refined targeting and reallocated spend dynamically – ensuring every pound delivered maximum return.
IMPACT
The results spoke for themselves.
Despite removing one of their main booking partners – and the associated 20% commission fees – Meadow Bay Villages achieved record-breaking results, proving the power and profitability of their direct booking model.
Meadow Bay Villages didn’t just sell more holidays – they cemented their position as one of the UK’s most exciting emerging holiday park brands.
£2.2m+
total revenue — a 91% year-on-year increase
7,600+
bookings (+16% YoY)
36%
uplift in conversion rate
Double
average user value
(+123% YoY)
PPC drove
£1.3m+
revenue (5+ ROAS & 23m impressions)
71%
website engagement rate (+33% sessions & +35% engaged sessions)
More than just results, this campaign reshaped perception – propelling Meadow Bay Villages from a local favourite to a bold, nationally recognised brand synonymous with fun, freedom and family. We turned awareness into advocacy and bookings into brand love.
