Alabaré Website
Maximising donations for Salisbury’s biggest homeless charity
Non-profit
With over a decade’s experience working within the charity sector, we understand the challenges that non-profits and charities face; we also understand the opportunities. In today’s climate, securing every pound is harder than ever, but with the right donor-centric approach, charities and non-profits can connect meaningfully with their audiences to achieve long-term support and advocacy.
Our approach
Whether it’s securing legacies, regular givers or in-memory donations, we know how to target the right audience, in the right way, to grow support and create life-long advocacy. And because we have every expertise under one roof, we’ll approach your marketing efforts holistically, providing an integrated solution that generates positive ROI for your cause.
40%
of donors are more likely to donate again if thanked within 48 hours.
Enthuse’s Donor Pulse Report: Spring 2023
Our charity services
Website design and development
When it comes to engaging supporters and attracting new donors, your website is your number one asset. Our digital strategists and designers will collaborate with our wider marketing team to create a user optimised, scalable digital product that supports your non-profit’s growth.
Marketing automation
Targeting the right people at the right time is key to effective marketing. We’ll automate repetitive tasks such as email campaigns, social media posts and follow-ups, delivering relevant content to your different audience segments. It’s all about nurturing your supporters and ensuring sustainable engagement.
Google Ad Grants
Charities and non-profits could receive over £7k per month Google Ad spend. It’s called Google Ad Grants, and it’s there to help organisations like yours get higher search rankings, leading to more visibility, support and impact. We can help enhance your eligibility or, if you already receive the grant, we can help you maximise your ROI. Find out more. here
Understanding audiences
Through in-depth research and data analysis, we identify your audience demographics, behaviour, motivations and habits. This allows us to create detailed personas that represent your key audience segments, giving us the insight we need to send targeted and relevant communications to the right people, at the right time.
Brand purpose
Your brand’s purpose is the manifestation of why you exist and what you’re passionate about. By defining your brand purpose, you expose the heart of your cause, giving your audience an authentic and meaningful reason to support what you do. We’ll dig deep to unearth your reason for being, developing a robust and original brand purpose that can carry your non-profit forward with integrity and intention.
Tone of voice
People donate, volunteer and advocate when they feel a personal connection to a cause. The right tone of voice is central to creating an emotional bond that keeps people engaged. We’ll create a unique, donor-centric voice that can be flexed to suit your different audience segments, ensuring your messaging stands out, connects deeply and nurtures positive brand perception.
Appeal planning and rollout
Putting strategy front and centre, our in-house marketing experts develop impactful cross-channel campaigns that maximise engagement and advocacy. From fundraising and awareness campaigns to volunteer recruitment drives and impact comms, we know how to mobilise support and influence change.
7 in 10
donors prefer to know the impact of their donation.
44%
of the UK public donated to charity using online giving.
Enthuse’s Donor Pulse Report: Spring 2023
