Culture

Uncovering your DNA

Understanding the foundations of your business is integral to creating an authentic culture that drives positive change. Through deep-dive discovery sessions, we’ll work closely with your leadership team, and a cross-section of your wider employees, to uncover your business’ DNA and get to the heart of who you are, giving us the insight we need to create a truly unique workplace culture.

Discovering company values 

You may already have company values, or you’re yet to define them. Either way, we’ll use our insight into your business to refine, or define, a set of values that are inextricably linked to your purpose. These values will drive your internal culture, giving you the foundations you need to drive meaningful engagement and change.  

Setting employee behaviours

We’ve seen firsthand how transformative company behaviours are to internal cultures. We’ll work closely with you to develop a set of behaviours that reinforce your values, shaping how your employees respond, interact, make decisions and work together.

Employee Value Proposition (EVP)

Your EVP defines the unique benefits employees receive in return for their skills, experience and commitment. As such, it plays a key part in retaining, and attracting, great talent. We’ll get to the heart of your ‘people promise’, delivering a value-driven EVP that resonates with your business and your people.

Internal comms strategy

Your employees are your most important asset, so we’ll bring your culture to life for your people, nurturing brand advocates who embody your values and promote your benefits. Whilst this strengthens employee engagement and retention, it also builds authenticity, which enhances trust amongst customers, leading to stronger brand credibility.

External comms strategy

We’ll create culture-rich recruitment comms that attract talented, like-minded people who align with your values. By integrating your culture into every stage of your recruitment process, you can communicate your expectations and preferred traits, helping you recruit the right people, first time. 

Measurement 

During this phase, we’ll work with you to identify the framework that measures the things you care about most. We’ll then help you with the rollout strategy, ensuring everyone understands the purpose, benefit and value of the platform. We’ll also help you use the data to drive ongoing engagement and cultural improvements.