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Brand

Your brand isn’t what you sell, it’s the feeling you create. It’s the connection you forge with your audience, and the lasting impression you leave in their minds.

Our approach

We dig deep to uncover the heart of your business, and your audience. Whether you’re brand new or already established, we put strategy front and centre to create a meaningful brand that connects with your customers and gives you the competitive edge you need to succeed.

55%

of brand first impressions are visual.

explodingtopics.com

Our branding services

Research and insights

Effective brand strategy is always underpinned by rigorous research. From detailed competitor and consumer analysis to category trends and market insight, we’ll bridge the gap between what you say and what your customers want to hear, uncovering unmet opportunities that can drive your brand forward. 

Brand purpose

Your brand’s purpose is the manifestation of why you exist and what you’re passionate about. Which is why it must be authentic. We’ll dig deep to unearth your reason for being, developing a robust and original brand purpose that can carry your company forward with integrity and intention.

Verbal identity

We’ll create a magnetic brand personality and bring it to life through your language, tone and voice. Inspired by your brand purpose, it’s all about creating distinctive and consistent messaging that stands out, connects deeply with your audience and nurtures positive brand perception.

Visual identity

Steered by your brand purpose and verbal identity, we’ll bring your brand to life with beautifully executed design. Spanning logo, colour palette, typography, imagery and more, we’ll create an unforgettable visual identity that gives you the stand-out and confidence you need to succeed.

Brand tool kit

When it comes to creating a powerful and influential brand, consistency is everything. We’ll give you the guidance you need to accurately manage your brand across all channels and touchpoints, with clearly defined executable tactics to help you grow your brand confidently and holistically.

Video

When they’re done brilliantly, brand videos are gamechanging. Expertly crafted to align with your purpose and strategic direction, we’ll create visually stunning and emotionally impactful content that captures your audience and inspires engagement.

Photography

We’ll create beautiful, on-brand photography that brings your personality to life for your audience, giving you a suite of bespoke images that reinforce your brand identity and resonate with your audience.

Working with Halo on our much-needed, long-awaited brand refresh and website redevelopment has transformed the way we look at our business. They took time to get to know us and our needs, as well as our specific target audience in the construction training industry, which allowed them to create a beautiful, purpose-built website that I can't stop admiring! The team have been incredibly patient and supportive with our complex requirements, and we could not be happier with the result - thank you so much to David, Claire, Sarah, Ant and the rest of the team for their perseverance, creativity and expertise!”

Bethany Piper

JRS

Branding