Print – an oldie but a goodie!

We love print. We love the look, the feel and the smell.

When we get a delivery of freshly printed brochures for one of our clients, the whole office flocks to see the big reveal. But let’s just be clear ‒ we don’t like bad print. It has to be done lovingly, and well. Which is exactly what we do, carefully choosing the right paper weight, the perfect ink and, of course, the best supplier.

But in a world where digital trumps the real deal, print could be considered a dying art. Which is why we’re here to fly the print flag. Here’s just some of the reasons we stay faithful to one of marketing’s oldest mediums.

It can be sustainable

One of the biggest concerns is that print isn’t eco-friendly. However, many print options today are sustainable, using recycled materials, natural inks and environmentally responsible processes. Being environmentally conscious is a deal breaker for us, so we partner with eco-conscious printers like Xadon and Dayfold, who ensure fantastic quality print without compromising on sustainability. Which means our print marketing is not only effective but also kind to the planet.

It’s great at engaging your audience

Print captures audiences in unique, tactile ways that digital mediums simply can’t replicate. For example, a restaurant can directly engage their diners with a beautifully printed menu, bringing their dishes and brand to life with creativity and style. It’s a refreshing break from the constant digital bombardment, creating memorable brand interactions in the real world.

It’s less risky than you think

Print can be perceived as risky due to costs and the irreversible nature of print runs. However, we mitigate the risk with meticulous planning and execution. By choosing the right printers and focusing on quality over quantity, we ensure our clients’ print materials hit the mark every time.

You can now track performance

Once upon a time, it was pretty impossible to track print’s effectiveness. But thanks to tools like QR codes, CallRail and bespoke URLs, it’s no longer a mystery. This data-driven approach allows for continuous improvement and ensures you get the best return on your investment.

Our clients love it, too

Our clients have had great success with our print marketing. For example, Wayfind’s elegantly designed menus create a lasting impression, while Hypnos’ innovative printing on wood perfectly reflects their brand and stands out as a conversation starter. Halo’s business cards are not just contact details; they’re brand ambassadors. Even Stewarts magazine, though not managed by us, is a testament to sustainable printing done right.

At the heart of our approach is a love for print. We believe in its power to connect, captivate and convert. With careful planning and a commitment to sustainability, print marketing can be a gamechanger for your brand.

If you want your brand in the hands of your audience, get in touch!