The brief

Digital design.
User Experience.
WordPress Development.
CRM integration.

With a collection of unique and beautifully designed holiday homes located on Anna Maria Island. Pineapplefish needed a website that would reflect their personality and deliver an easily to use online booking system.

Our initial research highlighted that over 80% of all traffic was on mobile so we approached the project mobile first to ensure we delivered the best possible experience.

Visit the website´╗┐

Each area of the website was carefully designed to be optimised for mobile viewing

Zoho CRM integration

We integrated the website with the popular Zoho CRM platform, ensuring all lead generation forms and enquiries went directly in to the system and was assigned to the relevant member of the team.

Automated customer journeys

To help make the customer communication more efficient we set up workflows within the Zoho CRM platform that automatically emailed the customers at key times through out their journey with Pineapplefish.

This helped to reduce their internal administration time and manual tasks, freeing them up to focus on the customers holiday experience.