Nina Campbell.
Increasing conversions and driving online sales
Improving the user experience.
The brief
Digital strategy.
User experience.
Design.
Magento development.
Nina campbell tasked us to increase conversion and drive sales online.
The Nina Campbell digital experience was too fragmented. Confusing site structure and poor conversions meant Nina Campbell were not fully delivering on the brand experience.
Content planning
All content planning is created and managed by Halo, including advertising, blogs, emails, newsletters, homepage banners & imagery. We create a 6 monthly plan to reduce Nina Campbells admin time.
Improved user experience
The Nina Campbell website is built in Magento. The front end user experience was not helping with conversion. Halo re-purposed the content and improved on the brand look and feel. This included better categorisation, landing pages and product landing pages.
PPC
We extended the PPC campaign from brand to include fabrics and wallpapers. This included paid social and retargeting.
This has led to a large increase in fabric and wallpaper purchases within the shop and online.
SEO
To increase conversion and improve SEO, Halo refined the navigation of the site and revised all product content.
Organic revenue has increased 78%
2018 v 2017
Over the past three years I have been nothing but impressed by the overall professionalism of everyone at Halo Associates who works on the Nina Campbell account. Nothing ever seems to be too much and always delivered to the highest quality.
Max Konig
Nina Campbell Limited
Results
39% increase conversion rate
2018 v 2017
Results
22% increase in transactions
2018 v 2017