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Re-Brand: Camps International

by Halo Associates Digital 2017/03/01

Communicating to a generation who doesn’t want to read We were approached by Camps International with a challenge to engage a generation that doesn’t read as well as re-energising how they shop their trip packages. Using the existing logo as a starting point, we had free rein to craft a new brand experience that...

Brand Innovation: Linwood Fabric Sample Service

by Halo Associates Digital 2017/02/15

Introducing Linwood Brand Overview Linwood is a fabric company with design flair at its core. As a family business they pride themselves in their artistry and craftsmanship – with their roots in the traditional they take inspiration from both heritage and pop-culture. Quality underlines everything that Linwood do, with their fabrics and wallpapers made in...

Mobile First: When to use it, when to ignore it

by Halo Associates Digital 2017/02/10

Mobile First – When to use it, when to ignore it We came across a fascinating article that discusses the relevance of ‘mobile-first’ thinking when starting a new website build and how the consumer is effected. The ‘mobile-first’ approach has many opinions surrounding it and was first designed to improve the users experience. Today’s industry...

Re-inventing Sleep

by Halo Associates Digital 2017/01/29

Introducing Button & Sprung Approached by a start-up with just an idea, we knew we would need to deliver a complete brand experience to bring this business to life. With their core principles at its centre, we created an engaging and stylish brand identity that was executed across multi-channels. Brand Overview Button & Sprung developed...

Colour Trends

by Halo Associates Digital 2017/01/15

Each January Computer Arts mag releases the next set of predicted colours for the coming year, and this year was no disappointment. The Article by FranklinTill outlined the hottest colour palettes ranging from neutral pinks, to natural greens paired with industrial blues. Together, the selection of colours celebrates gender neutrality and equality as well as...

Top UI Trends

by Halo Associates Digital 2017/01/06

Looking towards the year ahead, there is some exciting tools and tricks that are tipped to be big in UI. Wether it’s a different application of colour, a new functionality or embracing advancing technologies, below gives an incite into the predictions of what’s to come in 2017: 01. Illustration The use of illustration within a brand establishes a unique tone of voice...