Meet our new Senior PPC Manager: A runner, surfer, snowboarder and all-round optimisation pro

We’re excited to welcome a new face to the Halo crew – our Senior PPC Manager, Ross, who brings over 11 years of hands-on experience across Google Ads, Meta and a whole mix of emerging platforms.

He first dipped his toes into the world of affiliate marketing before making the switch to Google Ads, eventually joining Uprated in Bournemouth. Since then, he’s worked across an impressive range of sectors – from fashion and food & drink to finance, education and charities – helping brands grow with performance that genuinely moves the dial.

What drives him? Results. Whether it’s boosting ROAS, lowering cost per acquisition or scaling a start-up into a thriving business, he loves that digital marketing offers instant, measurable impact. He’s even been a long-standing Google Partner and is already tackling his latest certificates now that he’s joined Halo.

But what really lights him up is collaboration – working with design, development, creative and copy teams to turn great ideas into high-performing campaigns. As he puts it: 

“I’m passionate about helping brands grow. Whether it’s spotting a campaign that isn’t pulling its weight or bringing a fresh idea to the table, I love finding ways to make advertising accounts work harder. With ad platforms constantly shifting, I make it a priority to stay ahead of new trends so our clients always get the most informed advice. Ultimately, it’s about using smart optimisation to drive real, positive results for their business.”

Outside of work, you’ll find him chasing adventure. In winter, he’s either surfing in icy water or snowboarding in the Alps. Once the sun shows up, he’s exploring the Purbeck hills or heading off with his Tentbox. Weekends look like park runs, long walks, Sunday roasts and – in wedding season – helping his wife with early-morning venue clear-downs before a celebratory dip in the sea.

We’re thrilled to have him on board and can’t wait to see the impact he makes!

Want to work with us? Check out our current job openings here