Launching the Onesta brand.

by Halo Associates Digital 2019/10/23 Branding

Lifestyle and spatial designers Onesta commissioned us to define every part of their brand personality, and after a six-month journey, we’re excited to say the website is now live.

We designed every element, from their name to their identity. This was extended across comprehensive brand guidelines, tone of voice, printed collateral and website design and build. Designing for designers was a fascinating experience, we really enjoyed working with clients who were so lead by style, as they thoroughly embraced the process.

Onesta push product and interior design to the highest level, whilst keeping functionality and purpose at the heart of every space. It was imperative that these objectives were reflected in our approach to both print and digital. We took an innovative approach to video for their website and creating a 3D scan of their showroom has helped position them as the ultimate lifestyle dream.

Onesta design lifestyles. They go far beyond kitchen design; they change the whole function of their clients’ houses. Having defined their customer base we had identified their tastes, how they communicate and their attitude towards design, so we were able to apply these insights when defining the detail of our approach. Working with one of our favourite photographers, Tim Young, we shot real client homes to ensure the images echo and communicate Onesta’s design integrity with character and unity, in a way that will inspire their prospective clients. You can see them on the website, which is now live, and throughout their digital presence and printed collateral.

To elevate the brand, we went beyond normal brochureware. We created a bespoke, suede and foil blocked portfolio that gets compiled inhouse before being sent out directly. It really is a thing of beauty.

We’re really looking forward to our next photoshoot in October. Watch this space and we’ll share the images