Making bed buying better from branding to showroom.


Button & Sprung were a start up with a single vision in mind; Make bed buying better! Their revolutionary approach cuts out the middle man to deliver wonderful beds and mattresses without the exorbitant costs.

They approached Halo to help transform this simple idea into a living breathing brand.

Take a look at the Button & Sprung website to see for yourself.


Digital experience

Their website was going to be key to their success, from informing people about their showroom in London, allowing them to purchase online, to communicating the brand values and ethos.

We brought in all the lovely elements we created for the brand into the website, ensuring the customer receives a consistent brand experience from showroom to website.

Customer experience

We developed the whole customer experience; from each hand drawn illustration right down to designing and kitting out their London showroom with custom point of sale materials and signage. We created a completely unique identity for Button & Sprung.



We bought our 20+ years of photography experience to Button & Sprung, creating stunning products, showroom, brand and detail shots. We love to get involved and we love detail.

For each of the Button & Sprung shoots we organise:
Design/art direction


User experience

Fully customisable functionality

We developed a powerful Magento website that makes bed buying simple for the customer, but is incredibly powerful beneath the surface, allowing customers to completely customise their beds from style and fabric to storage and feet.

Choose your Fabric
Choose your Size
Choose your Feet
Choose your Headboard
Choose your Storage

We created all of the product CGI that allows customers to view any bed in any fabric all with a click of a button.

The result

Results so far have been impressive: fabric requests and sales are booming.

Four years on and Button & Sprung is enjoying the benefits of sticking to its approach and brand values. While other furniture companies struggle with falling sales, discounting and dropping margins, Button & Sprung continues to grow. They moved to a larger showroom, continue to drive sales and create quality products. Sales growth this year is a healthy 39%.