Re-inventing Sleep

2017/01/29 Branding

Introducing Button & Sprung

Approached by a start-up with just an idea, we knew we would need to deliver a complete brand experience to bring this business to life. With their core principles at its centre, we created an engaging and stylish brand identity that was executed across multi-channels.



Brand Overview

Button & Sprung developed a bed range for the modern consumer that epitomised quality and elegant simplicity; they wanted to set themselves apart from the faceless and out-dated bed brands that customers were frustrated with. Our challenge was to create a brand identity that helped them stand apart from a crowded market, and engage consumers with a refreshing proposition.



Brand Identity Overview

We wanted to create a brand identity that would do the Button & Sprung offering justice, and we knew it would shape their future as a business. Their core focus was on revolutionising the bed buying process, with a focus on quality of the products and service, but we also needed to bring to life their style and personality, which permeates everything they do. Drawing inspiration from their eye-catching products and handmade quality, we used natural textures and a soft colour palette for a look that exudes quality. We built on this with hand- drawn illustrations and striking photography, which has added a new dimension to their brand presence.





Brand Activation

We applied this branding to a full range of online and print materials, including their website, fabric sample packs, and in-store signage and POS materials. “The brand has been a huge success commercially, in no small part thanks to the brand identity, website, and showroom brought to life by Halo. Sales are ahead of plan and the business has been cash positive since it’s third month of trading.”– Adam Black, founder of Button & Sprung.