Put simply, a website audit is basically a health check for your site. It looks at performance, security and overall functionality to see what’s working and what’s not. The goal? To spot any issues and make sure your site is set up for success. Once you know what needs fixing, you can make the right tweaks to boost performance and get better results.

What does a website audit involve?

A website audit covers everything from performance and security to user experience and content quality. It checks site speed, mobile responsiveness and navigation to ensure a smooth user journey. Security vulnerabilities, outdated content, social media integration, server performance and broken links are flagged, while accessibility and compliance with regulations like GDPR and WCAG are reviewed. 

It also assesses conversion points, tracking setup and hosting performance to ensure your site is working in the right way for your business. The result? A clear action plan to enhance your website’s performance, user experience and overall impact.

The benefits of a website audit

Faster, smoother performance
Slow load times and clunky navigation send visitors straight to the exit. An audit pinpoints performance issues, helping to speed up your site and create a seamless user experience.

Better user experience
From broken links to mobile optimisation, a website audit highlights areas that need fixing ‒ making your site easier to navigate and more enjoyable to use.

Higher conversion rates
A website audit ensures your calls-to-action, content and forms are optimised to guide visitors through your pages. The payoff? Conversion after conversion!

More engaging content
Content that’s outdated, hard to read or duplicated can hurt your site’s performance and even your SEO. A website audit will review your messaging, structure and relevance, ensuring your content is clear, valuable and aligned with your audience. 

How can we help? 

At Halo, we take website audits beyond the basics ‒ we’ll find the issues and give you clear actionable steps to fix them. Need a fresh pair of eyes on your website? Let’s chat!

Head to our Website and SEO Audit Page to explore your options…

Want to find out more about SEO audits? Click here.