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Agency Alert: 2 Minutes on the new Meta Location Fees
12/03/26
Meta have just announced that from July 2026, they will be introducing Meta location fees – we thought we’d jump right in and help you get to grips with what this means for your campaigns once these extra charges apply.
What are the Meta location fees?
Meta’s announcement came with the fees in which each country affected with will have to pay, here’s a breakdown:
Austria: 5%
France: 3%
Italy: 3%
Spain: 3%
Türkiye: 5%
United Kingdom: 2%
So what does this equate to in ££?
Let’s say you have a £10,000 monthly Meta budget, in addition to your ad spend, you will also be billed your ‘location tax’ – so if you are running your ads to a UK market, you will pay an additional £200 on top of your ad spend.
Whilst this may not effect some businesses with smaller budgets, it can rack up in time, so it’s good to keep in mind whether you want to include your tax in your ad spend or are happy to pay it as an additional cost.
Why are the Meta location fees being rolled out?
- Governments in several countries have implemented taxes on the revenue big tech companies make from digital advertising.
- Previously, Meta covered these taxes itself. From July, Meta will bill you for them.
A few things to note about the fees:
- You will be charged based on where your ads are being served, not where your business (who set up the ads) is located. So if a UK company served ads in Italy, they would be charged the 3% rate.
- The fee will be charged as a separate line item in your bill.
- VAT is applied after the location fee has been added.
- Fees will be applied to all ad types and across all platforms on Meta.
Ready to start advertising on Meta?
Meta location fees aside, our PPC team here at our Bournemouth marketing agency love nothing more than building out and managing Meta ads that will give you insane ROI. From creating stand out copy for your ads, to creating audience profiles you may not have even considered, building out the campaigns with everything in mind and managing them for optimal performance, it’s quite honestly what they jump out of bed for!
Get in touch with our team to discuss your Meta advertising needs by emailing us at hello@haloassociates.co.uk or calling us on 01425 461226. If you already have ads running, we always like to start with a account audit, which outlines your current performance, where you could be and what your competitors are getting up to. From there, we can outline some recommendations and a foolproof strategy to get you started!
