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5 benefits of using drone footage for your business
21/10/24
The emergence of drones has enabled businesses of all sizes to capture stunning aerial footage ‒ footage that would only have been possible with a helicopter and camera crew.
It’s a medium that’s becoming more and more popular with our clients, and you can’t blame them ‒ for destination marketing in particular, it’s an absolute godsend.
Here are five ways drone footage can elevate your marketing like never before.
1
Show off in style
With drone footage, you can capture impressive, high-quality visual content that offers your audience a completely new perspective. For example, estate agents can give prospective buyers a spectacular bird’s eye view of their properties, showcasing homes and land with sweeping aerial views. Similarly, holiday parks can use drone footage to show the breadth of their offering, from the beautiful surroundings to the activities, facilities and accommodation.
2
Crystal clear quality
Did you know that drones can now capture full HD video footage and record at 4K resolution and higher? They’ve also become more stable in flight, allowing them to capture high-quality video footage even while performing difficult action shots. When the controls are in the hands of a skilled pilot, the results can be absolutely stunning!
3
Stand out from your competitors
There’s nothing quite like beautiful, crisp drone footage. Its cinematic quality goes above and beyond traditional photography and video, elevating your content to (literally!) heady heights. It’s no surprise, then, that drone footage can help businesses stand out from the crowd ‒ when it comes to capturing your audience’s attention, it’s all about the wow factor!
4
It’s surprisingly cost effective
The beauty of drone footage is that it’s accessible to businesses of all shapes and sizes, from small independents right through to the big boys. Which means you can capture head-turning marketing content without breaking the bank.
5
Supercharge your SEO
The fantastic thing about drone footage is that it can boost your SEO. Simply tag your images and videos with high-quality keywords and geotagging, and voilà! Using drone footage to improve your SEO performance is a smart marketing move that requires very little effort and time ‒ it’s a no-brainer!
So there you have it ‒ five very good reasons to incorporate drone footage into your marketing activities. It goes without saying that with flying a drone comes responsibility. You can geek out on the specific rules and regulations on the Civil Aviation Authority website, or you can give us a call and we’ll give you the lowdown.
If you think drone footage could put a rocket up your business’ marketing, get in touch!