Colour Trends

by Halo Associates Digital 2017/01/15 Colour

Each January Computer Arts mag releases the next set of predicted colours for the coming year, and this year was no disappointment. The Article by FranklinTill outlined the hottest colour palettes ranging from neutral pinks, to natural greens paired with industrial blues. Together, the selection of colours celebrates gender neutrality and equality as well as featuring the pastel pink breaking away from its feminine stigma.

The key colour trends have been broken down into 4 categories; Body Real, Material Revival, Engineer Nature and Craft of the Anthropocene.

So what do we think of the palettes?

1. Body Real:

This showcases a natural colour palette that celebrates culture and sexual diversity. The neutral flesh hues, paired with bruised reds, show a vast range of skin tones empowering the body rather than highlighting a specific gender. With the issues evident in everyday society, this palette will integrate effortlessly and we predict natural brands will start to adopt this palette to strengthen their brand messages.

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2. Material Revival:

Now moving towards a more masculine colour palette that introduces industrial influences. It takes one step on from ‘Body Real’ and combines charcoal with deeper saturated earthy tones. These are already emerging in ceramic design and interior designers are embracing these within industrial environments. Its almost as if nature and mechanical elements are coming together.

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3. Engineer Nature:

A truly organic colour palette pairing lighter earth tones with bright naturals. The palette sits alongside Pantone’s colour of the year, Greenery, creating a more summery theme in contrast to the other three. You can already see this being used in many ethical food brands that want to perceive a clean, fresh and simple brand identity. They are also incredibly versatile and pair well with white hues or charcoals depending on the results you are trying to achieve.

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4. Craft of the Anthropocene:

The final palette collects 5 blue hues together that can be used in many different ways. Inspired by rock textures, the collection is becoming the industries new (un) natural colour, with brands using subtle blues instead of greens to showcase their ethical brand proposition. This takes further inspiration from the global fossil fuel crisis and in trying to find new methods, other colours are now representing what we used to identify as natural and un natural. Blue is the least naturally occurring primary colour and has become a representative of the “re-evaluation of our current definition of nature”. We predict this will be a key one to watch out for in 2017 moving into 2018 as brands become more aware of global warming and their ethical identity.

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Colour information and quote credits: Computer Arts Magazine: January 2017 Issue #261, Colour Trends 2017. Discover More